Analyse. Improve. Grow.
A structured 16-week data analysis and growth process for off-licences, convenience stores, restaurants and cafés. We turn your own numbers into the moves that make your business the strongest, smartest choice in your local area.
No obligation · 30 minutes · Greater London
What a typical 4-month engagement looks like once the weekly rhythm takes hold.
Representative trajectory — pace varies by store, city and category.
Full trajectory: Analyse, weeks 1 to 2, baseline KPIs and 3 to 5 competitors mapped. Improve, weeks 3 to 12, listings rebuilt and two full focus cycles executed. Grow, weeks 13 to 16, final focus cycle and a full process review against the week-two baseline.
Growth without data usually fails the same three ways.
Not because owners do not care, but because the work is done in bursts, aimed at nobody in particular, and never measured against a starting point.
It runs in bursts
A busy fortnight of posting, then six quiet weeks. Local visibility decays fast, so the ground gained in the burst is gone before the next one starts.
It ignores the street
Your competition is three shops, not the whole market. If nobody is checking their prices, offers and reviews, you are guessing at what to respond to.
It has no baseline
Without numbers from before the work started, nobody can say whether it worked — so budget gets renewed on feeling and cut on feeling.
Everything that moves the number.
Customer growth
More walk-ins, bookings and delivery orders from your own local area.
Competitor advantage
We check your rivals every week and answer their moves within five days.
Basket & spend
Bigger baskets, higher spend per head, more reasons to come back.
Google & reviews
A review system that runs itself and a profile that actually ranks locally.
Monthly sales
Quiet days and slow hours targeted with offers that protect margin.
Social media
Consistent professional content every week — not occasional posts.
Brand trust
A local name people recognise, trust and choose without thinking.
Product & menu
Data on what sells, what does not, and exactly what to change.
Delivery platforms
Accurate, well-merchandised listings on Uber Eats, Deliveroo and Just Eat.
Reporting & control
One clear report a month. Numbers against baseline. No guessing.
The system behind the numbers.
Every report on this page comes from software you can open yourself, any time — not a slide deck we send once a month. Your team gets direct access to both.
RetailIQ
Live sales, stock and forecasting — the dashboard behind your monthly report.
- Real-time sales & inventory analytics
- AI-driven demand forecasting
- Expiry risk management
- Marketplace opportunity detection
StockIQ
Stock control from the shop floor — built for a phone, not a spreadsheet.
- Smart shopping lists
- Built-in AI assistant
- Expiry tracking
- Waste & loss tracking
What the first four months look like.
Four tracked metrics, one chart. Months one to four are measured against your baseline — after that, the line keeps climbing.
Up at least 20% by month four — then the compounding starts.
Representative trajectory — individual results vary by store, city and category.
Two trades. One system.
The method is identical. Only the focus area changes.
Off-licences & convenience stores
Stock intelligence, trend research and order recommendations from your own system — plus the visibility work that brings people through the door.
Restaurants & Cafés
Menu engineering, hero-dish content and delivery platform merchandising — we fix the menu before we market it.
We work street by street.
Local market position is won within a few hundred metres, not nationally. Every process starts by mapping the competitors that actually take your customers — the three to five businesses a walk-in would consider instead of you.
32 boroughs mapped · swept every 7 days.
The 500-metre question
Most of your trade comes from a walk of a few minutes. We draw that radius on a map, then list every business inside it that competes for the same basket.
Three to five real rivals
Not a category, not a chain — named shops with addresses. Their prices, offers, opening hours, review counts and delivery listings are logged every Monday.
Answered within five days
When a rival cuts a price, adds a line or runs an offer, it goes into that week's plan. You never find out from a customer six weeks later.
The things owners ask first.
What do you need from us to start?
Access to your till or EPOS reports, your Google Business Profile, your social accounts and your delivery platform dashboards. If you would rather not grant direct access, we can work from weekly exports instead — it costs a little speed, nothing else.
Is there a minimum commitment?
There is no lock-in beyond the notice period we agree at the start. We recommend a 16-week engagement because that is how long a full four-cycle rotation takes to show against the baseline — not because of any contract term.
Do you manage our advertising budget?
We manage the campaigns; the budget itself stays in your own ad accounts, under your name and your card. You keep full control of both the spend and the data, and we only recommend increasing it once a campaign has proven itself against the baseline.
Who owns the accounts and the content?
You do. Every account stays in your name with you as owner and us as a manager. Every photo, video, caption and design we produce is yours to keep if the engagement ends.
How do you handle alcohol, vapes and tobacco?
As range, stock and margin work — not as consumer advertising. UK law prohibits tobacco advertising and heavily restricts the promotion of nicotine vaping products, so those categories are handled through your buying decisions, in-store layout and pricing rather than through posts or paid campaigns.
Alcohol content follows the same rule: age-gated where the platform allows it, never aimed at under-18s, and every restricted-category item signed off before it is published.
We already have someone doing our social. Does that clash?
No. Social is one of ten areas. If someone is already producing content well, we keep them and take the analysis, listings, competitor work and reporting instead — and we will say so at the first meeting rather than sell you a duplicate.
How soon will we see results?
Listing accuracy and review volume usually move inside the first month, because they are the fastest things to fix. Basket size, repeat visits and quiet-hour trade are slower and are judged against the baseline taken in week two — not against a promise made in week one.
Let's grow your business together.
Book a short meeting to review your current position, identify your real competitors and agree the first actions. Thirty minutes, no obligation.
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